Vegan Meat Market to be Worth $25.51 Billion by 2032

 

Meticulous Research®— leading global market research company, published a research report titled ‘Vegan Meat Market Size, Share, Forecast, & Trends Analysis by Product (Burger Patties, Meat Balls, Sausages), Source (Soy), Meat Type (Chicken, Beef, Fish), Storage Category (Frozen), Distribution Channel (B2B, B2C {Modern Groceries}) - Global Forecast to 2032.’

According to this latest publication from Meticulous Research®, the vegan meat market is projected to reach $25.51 billion by 2032, at a CAGR of 13.8% during the forecast period 2025–2032. The growth of this market is driven by factors such as the increasing vegan population, rising preference for plant-based diets among consumers, and growing concerns about animal welfare. However, the high cost of vegan food and the high preference for animal-based products among a significant number of consumers may restrain market growth.

Key Players

Some of the key players operating in the vegan meat market are Beyond Meat Inc. (U.S.), Impossible Foods Inc. (U.S.), The Hain Celestial Group, Inc. (U.S.), Unilever Plc (U.K.), Maple Leaf Foods Inc. (U.S.), Nestlé S.A. (Switzerland), Conagra Brands, Inc. (U.S.), Kellanova (U.S.), Marlow Foods Limited (U.K.), VBites Food Ltd (U.K.), The Tofurky Company (U.S.), The Kraft Heinz Company (U.S.), and No Evil Foods, Inc. (U.S.).

Global Growth Trends of the Vegan Meat Market:

Over the past decade, veganism has evolved from a niche movement to a powerful global force, fundamentally transforming the food and beverage industry. As of 2024, approximately 88 million people globally identified as vegan, representing about 1.1% of the world's population. This growing number is indicative of shifting dietary preferences and increased participation in impactful initiatives like Veganuary, which saw nearly 700,000 individuals commit to plant-based diets in January 2024. These trends are expected to drive consistent and long-term growth in the vegan meat market, propelled by rising health concerns, environmental awareness, and animal welfare advocacy.

Retail sales validate these shifts. In 2024, U.S. retail sales of plant-based foods hit $8.1 billion, with projections indicating that by 2040, nearly two-thirds of consumers aged 16–40 will increase their spending on plant-based meat and milk products. Innovations in product accessibility, affordability, and convenience further stimulate demand, as busy consumers seek nutritious options that cater to quick lifestyles without compromising quality or taste.

 

Consumer Preferences Fueling Market Expansion:

The expansion of the vegan meat market is uniquely intertwined with consumer values and expectations. Health remains a primary motivator—plant-based meats are perceived to offer lower saturated fat and cholesterol while providing high protein content, aligning perfectly with modern wellness goals. Recent surveys reveal a surge in trial and adoption rates: the proportion of consumers trying vegan meat climbed from 53% in 2021 to a remarkable 73% in 2024, with 39% citing health as their chief reason for embracing these products.

Environmental consciousness is another key driver. The shift towards sustainable food choices is backed by a growing awareness of the negative environmental impacts of traditional animal agriculture, such as greenhouse gas emissions, deforestation, and water pollution. Vegan meat presents a solution, offering consumers a way to align their eating habits with their ethical and ecological values. Additionally, the demand for cruelty-free products continues to rise, supporting further market growth.

Regional Leaders and Opportunities:

Asia-Pacific stands out as the world’s fastest-growing region for vegan meat, expected to claim the largest share of the market—an estimated 43% in 2025. Economic growth, urbanization, and a surge in health-conscious consumers have contributed to this rapid adoption. Markets like India, China, and Japan are experiencing burgeoning investments in plant-based food, supported by consumer demand for protein-rich diets and government initiatives promoting food industry innovation.

North America and Europe also hold significant market shares, with Latin America and the Middle East & Africa emerging as new frontiers for expansion. In particular, Latin America's market is being driven by a growing flexitarian population and increased availability of vegan products in supermarkets and online platforms.

Download Sample Report Here @ https://www.meticulousresearch.com/download-sample-report/cp_id=5945

Key Questions Answered in the Report:

  • What are the historical market sizes and growth rates of the vegan meat market?
  • At what rate is the vegan meat demand projected to grow over the next 5–7 years?
  • What are the major factors impacting market growth at the regional and country levels? What are the opportunities for existing players and new entrants in the market?
  • Which segments, in terms of product, source, meat type, storage category, and distribution channel, are expected to create traction for the manufacturers in this market during the forecast period 2025–2032?

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Meticulous Research®
Email- sales@meticulousresearch.com
Contact Sales- +1-646-781-8004
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